EuroShop 2020: Global and Digital Retail

euroshop 2020

EuroShop 2020, the world’s largest trade fair for retail, which took place in Düsseldorf, Germany, concluded on February 20, after five days of success. 2,300 exhibitors from 57 countries and over 94,000 visitors attended the fair to learn about the latest trends and concepts of the retail industry, which were presented in 16 exhibition halls.

EuroShop 2020

“We are delighted that EuroShop once again successfully proved to be the most relevant platform for the global retail community when it comes to trends, inspirations and networking. Our exhibitors deserve the highest praise for their loyalty. With their innovative power they once again proved to be the major attraction for an entire industry,” said Erhard Wienkamp, ​​Managing Director at Messe Düsseldorf, voicing his great satisfaction with the results of the EuroShop 2020 fair.


Exhibitors especially applauded the high international attendance at EuroShop. 70% of the audience travelled to Düsseldorf from abroad. Large delegations came, for example, from Brazil, Australia and New Zealand. Professional visitors from a total of 142 countries attended EuroShop 2020.

“This high level of international interest clearly documents the dynamism of the global retail world,” said Michael Gerling, Chairman of the EuroShop Advisory Board and CEO of the EHI Retail Institute Cologne.

EuroShop 2020

The globalization of businesses is essential for the growth of any industry. More and more companies from different regions are working together to develop new solutions. For example, companies such as Intel have teamed up with smaller companies like Yoonik, a specialist in facial recognition, and NTS Retail, strong in the development of retail management software, to create a keyless entry system for hotel rooms that uses face recognition to identify guests.

These partnerships are not limited to European companies. Pusher-POP, the Argentine company that provides solutions for the organization and visibility of products in shelves, is the Latin American representative of POS-Tuning, based in Bad Salzuflen, Germany. Pusher-POP works together with different Latin American companies to provide its service and support to the entire region. Today, it has a presence in Argentina, Chile, Uruguay, Brazil, Paraguay and Mexico and it expects to open new markets this year in Peru, Colombia and Costa Rica.

EuroShop 2020

We have found many other examples of this kind in different stands in the exhibition.

Digitalization of Retail

“The success of e-commerce is a real encouragement for retailers: they have understood they have to give their shoppers good reasons beyond the ranges to enter their stores. This competition has taken retail as a whole to the next quality level. Investment is being made in shop fitting so as to create customer journeys,” explains Gerling, who adds: “Beyond this, retail digitalization is booming. It enables retailers to offer their shoppers even more services and link online and offline channels, on the one hand, while simplifying process flows, logistics and a lot more, on the other.” Therefore, in EuroShop 2020, digital transformation was a key focus, also in terms of achieving the highest energy efficiency and sustainability possible.

For more information about digitalization in retail in Latin America, visit

What’s Next?

Many of the attendees used their visit to EuroShop to learn about best practice cases and future trends in retail.

Visitors from all around the world used the EuroShop fair once again as trend barometer and a networking platform. It is only a matter of time before many of the products and solutions we saw in the exhibition come alive in the real world.

We will have to wait 3 years to live this experience once again. The next EuroShop fair will be held in Düsseldorf from February 26 to March 2, 2023.

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